Google CRM for small business: The 8 best ones for 2022

Gone are the days when your customer interactions took place entirely in the physical world. Today, you can interact with customers on so many channels and devices that it can be difficult to keep track of everything that’s going on, let alone use those interactions to improve your business. One way to simplify things is by using a customer relationship management (CRM) system. These systems enable you to track all of your customer interactions, from phone calls to Facebook posts, and use that information to learn more about your customers and gain an edge over your competitors.

1) SalesWarp

SalesWarp’s goal is to provide businesses with all of their sales and marketing technology in one place. It combines all aspects of marketing—from account management to lead generation to email and social media—to increase conversions, reduce churn, create brand advocates, and boost revenue. It has a central dashboard that makes it easy to track metrics, view charts and graphs, take action on key tasks, see what’s trending across your channels, and share notes with your team.

2) PipelineDeals

Pipelinedeals is a cloud-based customer relationship management (CRM) system, which combines CRM software and marketing automation tools with social media monitoring. Businesses are able to nurture leads from their pipeline in order to increase sales and revenue. Its features include Lead management, customer service, social media integration, mobile support, and multi-channel reporting.

3) Salesforce CPQ

If you’re looking to switch from one cloud-based platform to another, Salesforce CPQ gives you both a smooth transition and flexibility. If your business uses Salesforce as its base system, then you can easily move over your data.

4) Smartsheet

If you need to keep track of all your projects—whether they’re for a marketing agency, a software company, an event planner, or really any company that does several different kinds of work and doesn’t want to hire an accountant—Smartsheet is a good choice. It’s free for up to 10 users and 5GB storage (not bad) but has plenty of paid upgrades if you need more.

5) Simply Measured Suite

Google’s suite of online tools is an all-in-one solution that not only gives you access to a variety of social media monitoring capabilities but also provides information on things like your customers’ Google Search history. In other words, you can use it to track your marketing efforts in a way you wouldn’t be able to through traditional means. This tool could be especially valuable for small businesses looking to quickly expand their customer base or keep track of their website analytics.

6) ToutApp

ToutApp is a simple, but effective tool that helps you manage customer and prospect relationships. The software does all of the basic sales tracking tasks like lead management, email campaigns, phone calls, and more. It also allows you to send personalized emails automatically based on your last communication with your leads. ToutApp makes it easy to schedule appointments with customers and track those meetings as well. That feature comes in handy if you want to remind yourself of what took place at an appointment when writing up follow-up notes later.

7) KiteDesk

KiteDesk is a simple CRM platform, but it’s scalable—businesses can grow into it without starting over. For example, if you’re an electrician looking to build your customer base quickly, KiteDesk allows you to add hundreds of leads with only one click. However, if you decide to scale up your operations and create complex sales funnels and special deals for clients, KiteDesk is ready to handle that too.

8) QuickBase

QuickBase is a cloud-based software as a service that makes customer relationship management easy. It’s accessible from anywhere with an internet connection, which means there’s no software to install or buy. QuickBase automatically updates so users always have access to their latest data, and data sharing is simple with its web-based solution. Plus, as it’s cloud-based, there are no hosting fees.