How to Search for Low Competitive Keywords on Google

Discover effective strategies to search for low-competitive keywords on Google, ensuring higher-ranking prospects for your website. Explore expert tips, stats, and examples to optimize your keyword research process.

Keywords play a crucial role in search engine optimization (SEO), as they help your website rank higher in search engine results. However, choosing the right keywords can be challenging, especially in competitive industries. That’s why it’s essential to search for low-competitive keywords on Google, enabling your website to stand out from the crowd and attract targeted traffic. In this article, we will explore effective strategies for finding low-competitive keywords and optimizing your keyword research process.

1. Understand the Importance of Competitive Keywords

Low competitive keywords refer to search terms that have a lower number of websites competing for rankings. These keywords generally have lower search volumes but can provide higher chances of ranking on the first page of search engine results. By targeting low-competitive keywords, you can bypass tough competition and increase organic traffic to your website.

For example, if you have a fitness blog, targeting the keyword “weight loss” might be challenging due to high competition. However, focusing on a long-tail keyword like “how to lose weight naturally without dieting” could allow you to rank higher and attract more qualified visitors.

2. Leverage Google Keyword Planner

Google Keyword Planner, a free tool provided by Google, is an excellent starting point for finding low-competitive keywords. Begin by creating a Google Ads account if you don’t already have one. Once logged in, navigate to the Keyword Planner, and select “Discover new keywords.”

Enter a relevant keyword or phrase related to your website or industry. The tool will provide data on search volume, competition level, and keyword suggestions. Look for keywords with low competition and substantial search volume to maximize your chances of ranking.


Suppose you have a website related to pet care. By using the Google Keyword Planner, you discover that the keyword “dog toys” has high competition, but a related long-tail keyword “interactive dog toys for training” have lower competition and sufficient search volume. Targeting the latter could lead to better visibility and higher website traffic.

3. Utilize Long-Tail Keywords

Long-tail keywords are specific keyword phrases that typically contain three or more words. They are more targeted and have less competition compared to broader keywords. By incorporating long-tail keywords into your content, you can attract highly interested visitors who are more likely to convert.

For instance, instead of targeting the broad keyword “SEO,” consider using a long-tail keyword like “SEO best practices for e-commerce websites.” Although it may have a lower search volume, it allows you to target a niche audience and rank higher for that specific topic.

4. Analyze Competitor Keywords

Studying your competitors’ keywords can provide valuable insights into finding low-competitive keywords. By identifying keywords your competitors are ranking for, you can uncover relevant keyword opportunities.

Several tools, such as SEMrush or Ahrefs, allow you to analyze your competitors’ organic keywords and determine their organic search traffic. Look for keywords that have decent search volume but low competition. These are the keywords you can target to gain an edge in your industry.


If you have a technology blog, analyze a competitor’s website using SEMrush. Discover that they are ranking for the keyword “best productivity apps for remote workers” with low competition. By targeting a similar keyword, you can attract visitors interested in productivity apps and potentially outrank your competitor.

5. Consider User Intent

User intent refers to the reason behind a user’s search query. Understanding user intent is crucial when searching for low-competitive keywords because it helps you align your content with what users are looking for.

Google aims to deliver the most relevant results based on user intent, so targeting keywords that match user intent can improve your chances of ranking. To identify user intent, search for your desired keyword on Google and analyze the top-ranking pages. Note their content structure, format, and whether they focus on providing information or selling products/services.


Finding low-competitive keywords on Google involves strategic planning and utilizing the right tools. Start by understanding the importance of low-competitive keywords and their potential for higher rankings. Leverage Google Keyword Planner to discover relevant keywords with low competition. Incorporate long-tail keywords to attract targeted visitors. Analyze competitor keywords to uncover new opportunities. Lastly, consider user intent to align your content with what users are searching for.

Frequently Asked Questions (FAQs) About Searching for Low Competitive Keywords:

1. How do I know if a keyword is low-competitive?

You can determine if a keyword is low competitive by using tools like Google Keyword Planner or SEO software such as SEMrush or Ahrefs. These tools provide data on search volume, competition level, and keyword difficulty, allowing you to identify low-competitive keywords with decent search volume.

2. Are long-tail keywords better for SEO?

Yes, long-tail keywords are often better for SEO. They have less competition and higher chances of ranking on the first page of search engine results. While they may have lower search volumes, they attract more targeted visitors who are more likely to convert into customers or leads.

3. Can I rank for highly competitive keywords?

Ranking for highly competitive keywords can be challenging, especially if your website is new or lacks authority. However, with effective SEO strategies, high-quality content, and a long-term approach, it is possible to improve your rankings for competitive keywords over time. It’s essential to focus on a mix of low-competitive and high-competitive keywords to create a well-rounded SEO strategy.

4. How often should I update my keyword research?

Keyword research should be an ongoing process, as search trends and user preferences change over time. It’s recommended to conduct keyword research at least once every few months or whenever you create new content. This allows you to stay updated with the latest keyword opportunities and maintain a competitive edge.

5. Are there any other tools for keyword research?

Yes, apart from Google Keyword Planner, there are several other tools available for keyword research. Some popular options include SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest. These tools provide additional insights, competitor analysis, and keyword suggestions to help you optimize your keyword research process.

In conclusion, searching for low-competitive keywords on Google requires a strategic approach and utilization of various tools. Understanding the importance of low-competitive keywords, leveraging tools like Google Keyword Planner, analyzing competitor keywords, and considering user intent can significantly improve your keyword research process. By implementing these strategies, you can enhance your website’s visibility, attract targeted traffic, and gain a competitive edge in your industry.

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